Fender Debuts All-New American Professional II Series
Fender today released the all-new American Professional II series, the second generation of its flagship electric guitars and basses.
In late 2016, Fender introduced the American Professional series, combining a longstanding history of quality with handmade craftsmanship to provide the world's most relevant artists with a better tool that transcends more genres than any other series before it.
Since its debut, American Professional has become the most widely adopted instruments by players and working guitarists in the world with over 60% of Fender artists across all genres. It's continued to play an integral role in the diverse and expansive nature of how guitar is used across genres by thousands of artists including Michael Kiwanuka, Courtney Barnett, Noel Gallagher, Jon Pardi, Blink 182, Haim, Hillsong United, Daniel Caesar, Deftones, and Clairo to name a few.
Trusted and played by guitarists and bassists on more stages and in more studios than any other, the American Professional series has appeared in inspiring performances all over the world.
From the Grammy Awards, to Saturday Night Live, BBC One, the CMA Awards, Fuji Rock Festival, Coachella Valley Music and Arts Festival™, Splendour in the Grass, Glastonbury Festival and more – the American Professional series has inspired music and culture worldwide.
Now the American Professional II series has evolved into an even better tool with adjustments inspired by feedback from influential artists across genres. Whether a live concert or virtual format, the American Professional II series is a vital tool that continues to meet the needs of today's artists and remains the top choice to deliver an unforgettable performance on a stage at drive in concerts, in the studio or streaming a live session at home.
As the platform of live music continues to evolve – from live streams to drive in concerts – artists are also changing how they create music and are seeking inspirational, versatile tools like the American Professional II series to support them night after night and in any format.
"Over the past few years we have refined and elevated the American Professional series as a result of ongoing conversations with our artist partners. With their feedback and innovation, a priority, we reviewed every element across the series, incorporating new specs like a new sculpted neck heel, new pickups, supernatural neck finish, and various aesthetic refinements including bold colorways, tonewoods like Roasted Pine and Tortoise shell guards on select models," said Justin Norvell, EVP of Fender Products.
"We stand behind all artists by providing them with the tools they need, no matter where they are creating or performing, and remain committed to making every great instrument even better through thoughtful innovation. Music has a special unifying power and guitar – and the artists wielding the instrument – play a big role in that. As always, our creators and artists came first as we refined The American Professional II series to push the boundaries of guitar forward, deliver epic sound and offer reliability to artists across every genre of music, when the world – and our artists – need it most."