• Charlie Fripp

How to Write Marketing Blogs Your Clients Will Actually Read

There is no shame in admitting it, but let’s be honest for a moment: if you are reading this post, your marketing blog’s content sucks. You have posted countless words of marketing jargon to drive up sales, but nothing has seemed to work.

Wouldn’t it be amazing if every blog post you wrote attracted a near-viral readership? That's the point of a blog, isn't it?

Writing an excellent marketing blog is sure to turn readers into money-spending clients. There is proof that it works over and over again, and there is no reason why you too can’t increase sales by as much as 37%.

There are several ways to go about it.

How-To Guides

One of the most tried-and-true methods are ‘How To’ guides. Exactly like the one that you are reading now.

Take SEO and Link Building, as an example. If you don’t know how to do it, chances are that you will turn to Google in search of a solution. Readers flock to blog posts that explain difficult tasks in simple ways.

Writing a post ‘How To Build Backlinks’ will attract knowledge-hungry readers. If you give them the right information, they will 'like' and share it. And, they will see you as an authority figure on the subject.

Do all the research that you can

Another aspect of writing killer blog content is researching interesting, and engaging topics. Social media is a great tool for this.

Use Twitter and Facebook to your business’s advantage by reading the comments on threads. Stay up-to-date with what’s happening in your industry, and use it to spot potential future trends. Are users talking about what you offer? Write an engaging post about it and share it in the group or in the comments.

For more inspiration on ‘How To’ guides, Q&A websites like Quora will be your lifelong content partner. See what questions people want answered, and write a blog post about how to do it.

Keywords will be your best friend

To get more miles out of your content, throw in some high-value keywords. There is an old saying that the best place to hide a dead body is on page two of Google’s search results. You don’t want to be there. So make use of a Keyword Ranking Tool to see which keywords are trending.

Your rivals are doing it, so you need to act smarter and use all the online tools at your disposal. Thinking a bit broader in your industry will set you ahead of your competition – and you have to act fast.

But fear not, you don't have to go at it alone. Do you think your competition did it by themselves? Of course not, and you don't have to either.

Luckily there are some incredible (and free) online tools to help you. Why not try a nifty Google Keyword Planner for your next ‘How To’ guide? Or see what people think about you with an Online Reputation Management Tool.

There are even tools that will scan your website and let you know which keywords are the most searched for on your site, and in your industry.

Free SEO tools for your business

Here are some free tools that will help you plan and execute better content for your marketing blog:

* KWFinder by Mangools

* Website Review Tool & SEO Checker by Woorank

* Domain SEO Metrics by MOZ

* Keyword Hero by Crossplatform Solutions

* Google Keyword Planner by Google

* SimilarWeb

If that isn't enough for you, check out:

* 25 Simple and Free SEO Tools to Instantly Improve Your Marketing

* The 109 Best SEO Tools That Are Totally Free


* The 17 Best Free SEO Tools You Should Use in 2020

* Best SEO tools of 2020: free and paid Search Engine Optimization software